Will Administrators Use Social Media in the Future?

Today’s CEO is not social, says Forrester Research’s CEO George Colony–in a study reported today on the Mashable site. I pulled one of the quotes that made me think about administrators in our schools:

Colony has concluded that, “None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile.”

Wow. None. But should we be surprised? Very few school principals, Heads of Schools, or even high-level administrators have a social profile. George Couros, whose fairly recent jump into social media has propelled him as a leader in this area, started Connected Principals to share those that do. But until the past few months, I saw few administrators willing to take the perceived risk of being “out there.”

I find social media fascinating. I can’t imagine not sharing and learning online. But it seems people either get it or don’t.

Educators are no different in that regard. But those administrators who have jumped report great satisfaction in their transparency with parents and families. Check out Larry Fliegelman’s latest post about connecting with his parents. Josie Holford, head of Poughkeepsie Day School, keeps her families up to date through her blog, Twitter, and Facebook.

So as I read the post on Mashable, I wondered….how different will our “school world” be when administrators around the world will feel as LIVESTRONG CEO Doug Ulman does. In the post he says,  “perceptions around social media being too risky for CEOs are beginning to change.”

“I would predict that more and more executives will see this as an opportunity rather than a risk,” he says.

I hope more school administrators will soon discover the possibilities.

image:By Pranav SinghPranav Singh